* Took charge of Mondeo and Fiesta brand management : - Nameplate brand positioning: Made the product position, developed brand communication strategy and advertising creative.- The regular brand management: Product strategy and price strategy, north face jackets , media strategy and spot plan- Took lead to the new product or refreshening product launch- Prepared related marketing materials.- Coordinated with Promotion team to develop the campaign to improve sales.- Cooperated with Public Relation to develop the action or event to build the good brand image.- Input the related information to Ford Product System.* Product improvement- Collected competitors' product information.- Collected product feedback from dealer/customers and zone manager.- Offered product's improving suggestions.Position: (05/2005-04/2006) Research Manager (cheap north face jackets, Two subordinates) * Research- Worked with Ford Global Research and brand managers to develop, manage, and execute marketing research to understand the Chinese consumer and Auto market. - Responsible for marketing research plan and make research proposal.- Responsible for choose research house.- Assess research report and make recommendations to brand teams, and management* Competitive analysis- Collected competitor information- Studied competitor developing plan production, sales, stocks trend and marketing activity- Made marketing strategy suggestions to management* Integrated analysis- Responsible for the monitoring and analyzing government policy, rules, and industry structure information - Industry trend analysis and forecastPosition: (07/2004-04/2005) National Promotion Supervisor (Marketing, Seven subordinates)* Developed national promotion plan.* Implementation and results assessment of national promotion plan.* Managed the national promotion materials.* Managed the Contest and Incentive.* Took lead to the product launch meeting (For example: the 2005 launch meeting in Sanya) Position: (northface jackets) Mondeo Brand Specialist (Marketing) * Joined the Core team to launch Mondeo successfully in 2004.* Took lead to autoshow.(BJ/GZ/CQ)* Executed the Mondeo research.03/2000-2/2003 Company: ChangAn Suzuki Automobile Co., Ltd.Position (02/2002-02/2003) Commodity Planning Specialist (The Planning Department) * Made the standard file /Product research/product structure analysis and provided the proposal. * Tracked the national regulation related with the vehicle and provided the methods.* Collected the competitor's product information and marketing information.* Provided the proposal for short-term and long-term product plan.Position (03/2000-02/2002) R&D Specialist (Technical Department)* Responsible for the ALTO, such as improving specification and adjusting the product structure. Such as succeeding in acting as project manager for economical-type ALTO and 2002 HAPPY PRINCE, and sales up* Analyzed the competitor's product and provided the proposal.* Did the localization according to the requirement and reduced the cost. * Managed the parts supplier and kept the quality good.
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