Wireless Mobile Communication System

STBC can be combined with many technologies, one of them is combing with OFDM .This thesis investigates these issues related to this hot research topic, the main research results are as follows:1) The encoding and decoding algorithm of STBC is studied in detail in this thesis, including orthogonal space-time block coding and old quasi-orthogonal space-time block coding(QOSTBC). They have simply encoded and decoded algorithm and can achieve full-rate transmission. But the old QOSTBC can't achieve full diversity.2) An appropriate scheme of QOSTBC is studied in this thesis, which based on constellation rotation and matrix rotation. So, the full rate and full diversity gain are not only obtained to optimize the system performance, but also linear decoding is achieved to greatly reduce the decoding complexity.3) In generally, the space-time block coding is studied based on narrow-band wireless communication systems. But the actual wireless mobile communication systems are broadband, which is frequency selective fading. Moreover QOSTBC is combined with OFDM in this thesis, which can avoid restrictions of flat fading in design and implementation of STBC and eliminate inter-symbol interference caused by the multi-path delay. Finally, advantages of this scheme has been shown through simulation and comparison.

Brand Manager

* Took charge of Mondeo and Fiesta brand management : - Nameplate brand positioning: Made the product position, developed brand communication strategy and advertising creative.- The regular brand management: Product strategy and price strategy, north face jackets , media strategy and spot plan- Took lead to the new product or refreshening product launch- Prepared related marketing materials.- Coordinated with Promotion team to develop the campaign to improve sales.- Cooperated with Public Relation to develop the action or event to build the good brand image.- Input the related information to Ford Product System.* Product improvement- Collected competitors' product information.- Collected product feedback from dealer/customers and zone manager.- Offered product's improving suggestions.Position: (05/2005-04/2006) Research Manager (cheap north face jackets, Two subordinates) * Research- Worked with Ford Global Research and brand managers to develop, manage, and execute marketing research to understand the Chinese consumer and Auto market. - Responsible for marketing research plan and make research proposal.- Responsible for choose research house.- Assess research report and make recommendations to brand teams, and management* Competitive analysis- Collected competitor information- Studied competitor developing plan production, sales, stocks trend and marketing activity- Made marketing strategy suggestions to management* Integrated analysis- Responsible for the monitoring and analyzing government policy, rules, and industry structure information - Industry trend analysis and forecastPosition: (07/2004-04/2005) National Promotion Supervisor (Marketing, Seven subordinates)* Developed national promotion plan.* Implementation and results assessment of national promotion plan.* Managed the national promotion materials.* Managed the Contest and Incentive.* Took lead to the product launch meeting (For example: the 2005 launch meeting in Sanya) Position: (northface jackets) Mondeo Brand Specialist (Marketing) * Joined the Core team to launch Mondeo successfully in 2004.* Took lead to autoshow.(BJ/GZ/CQ)* Executed the Mondeo research.03/2000-2/2003 Company: ChangAn Suzuki Automobile Co., Ltd.Position (02/2002-02/2003) Commodity Planning Specialist (The Planning Department) * Made the standard file /Product research/product structure analysis and provided the proposal. * Tracked the national regulation related with the vehicle and provided the methods.* Collected the competitor's product information and marketing information.* Provided the proposal for short-term and long-term product plan.Position (03/2000-02/2002) R&D Specialist (Technical Department)* Responsible for the ALTO, such as improving specification and adjusting the product structure. Such as succeeding in acting as project manager for economical-type ALTO and 2002 HAPPY PRINCE, and sales up* Analyzed the competitor's product and provided the proposal.* Did the localization according to the requirement and reduced the cost. * Managed the parts supplier and kept the quality good.
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Mondeo

﹡Acted as Mondeo brand manager, performed product launch and Cheap Nike shoes﹡Made the current product and future product marketing research in 2005/2006﹡Organized the new product launch events in Sanya in March, 2005 ﹡Planned and execute the summer national promotion event in 2005﹡Took lead to the 2003 cheap womens nike shoes Auto show and the cheap men's nike shoes Show

﹡Succeeded in acting as project principal for ALTO and the car of year in 2002﹡Provided the technical support to more than forty parts suppliers ﹡Finished the R&D of the new spare parts, such as: motor regulator, motor door lock, etc﹡Involved in localization for the Lingyang sedan SUMMARY* Excellent technical background and marketing/management experience. More than 7-year experience in Automotive Industry, including 2-year as Technique Engineering and 3-year as marketing manager supervising four subordinates.* Good communication and leadership skills in cross-function project, such as, leading the 2nd Mondeo launch project and auto show event. * Experienced in cross-cultural working environment. E.g. working with Ford Global Consumer Insight to do research of the new products, and providing the local market information to Ford Global Research Center. * Comprehensive knowledge combined the automobile engineering and business sector, achieve the master of auto engineering and the International MBA.
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Beijing Advanced Petromachinery

 Gas station pilot project in North China Petroleum of Oil-Selling Company LimitedThis project is approved and initiated by Refining & Marketing Filiale of PetroChina, and carried out by of cheap nike shoes petroleum of Oil-Selling Company Limited. As the project manager, I take charge of the project, contact with clients and cooperator.  Gas Station Management System Project of PetroChina Company LimitedAs the project manager, I am charge of handling client relationship, such as Refining & Marketing Filiale and Planning and Engineering Institute. I have cheap Wholesale nike shoes cooperative relations with Israel Retalix Corporation，the station level software supplier and Buy cheap nike shoes Giesecke & Devrient Corporation，the Card software supplier. Gas Station Reconstruction of SiChuan Petroleum Administration BureauThis project is performed in 4 gas stations in the SiChuan Petroleum Administration Bureau. As the project manager, I take charge of contacting with the end-user, including Marketing department, Materials Company etc..  Reed Pipe Cutter Sales ContractSix set of pipe cutter made of American Reed Manufacture Company with drilling technology Research institute of Southwest Oil & Gas Branch of PetroChina limited. Ultrasonic Flowmeter ContractTen set of pipe cutter made of Emerson Company with drilling technology Research institute of Southwest Oil & Gas Branch of PetroChina limited. SCADA Expansion Project of Chongqing Gas Field  Automatic control & Instrument Products Package on Luojiazhai Project
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Hongkong Adsale Group

-Plan and roll out seasonal promotion & campaign projects according to the marketing calendar. Work closely with channel management team and other branch office to drive business by marketing activities. -Establish the alliance with other business partner to promote company brand and product -In charge of marketing communication events (Lacoste Polo Shirts/exhibition, seminar,forum, VIP tour, press conference, etc.) and advertising issue in line with corporate objectives -Make audience and clients survey and analysis -Handle programs cross projects related to different industries, including chemical, electricity, electronics, auto, etc. Strong media and association network in these industries -Cheap Lacoste Polo Shirts with clients, media, agents, vendors and group members, balance different networks -Monitor expense concerning PR and make sure under budget -Issue various reports to HK headquarters -Support Lacoste Shirts management to fulfil marketing goals Achievements: -Developed strategic Marcom plan in East China -Successful drove systematic PR programs -Built consolidated relationship with key trade media -Increased 15% mass media exposure -Enhance 10% participation rate for key projects -Built Marcom/PR team in Shanghai branch office
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